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BBA In Financial and Marketing Management : Course, Eligibility, Fees, Syllabus, Colleges & Careers

BBA In Financial and Marketing Management - Overview

Embark on a Journey of Financial and Marketing Mastery! The BBA in Financial and Marketing Management is a dynamic program designed to equip students with a solid foundation in both financial principles and marketing strategies. Over the course of three years, students will delve into essential topics that bridge the gap between finance and marketing, preparing them for the ever-evolving business landscape. With a curriculum that emphasizes practical learning and real-world applications, graduates will emerge ready to tackle the challenges of modern business environments.

This program is perfect for those who aspire to lead in sectors like finance, marketing, and management. By combining financial acumen with marketing expertise, students can position themselves as invaluable assets to potential employers.

  • Real-World Experience
    Real-World Experience

    Gain hands-on experience through internships and projects.

  • Comprehensive Curriculum
    Comprehensive Curriculum

    Study a blend of finance and marketing principles.

  • Quality Faculty
    Quality Faculty

    Learn from industry experts and seasoned educators.

  • Affordable Education
    Affordable Education

    Access quality education at competitive fees.

  • Strong Alumni Network
    Strong Alumni Network

    Connect with successful graduates and industry leaders.

Why Study BBA In Financial and Marketing Management?

  • High Demand for Professionals
    High Demand for Professionals

    Businesses seek skilled professionals in finance and marketing.

  • Impact on Industries
    Impact on Industries

    Contribute to the growth and efficiency of various sectors.

  • Cost-Effective Education
    Cost-Effective Education

    Affordable fees with high ROI in career growth.

  • Further Study Options
    Further Study Options

    Open doors to advanced studies and specializations.

  • Versatile Skill Set
    Versatile Skill Set

    Master skills applicable across diverse industries.

BBA In Financial and Marketing Management - Eligibility and Duration

The BBA in Financial and Marketing Management spans three years, designed to provide a comprehensive understanding of both fields. Students will engage in practical experiences through internships and projects, ensuring they are job-ready upon graduation.
To enroll, candidates must meet specific educational qualifications and age criteria.

  • Educational Qualifications Completion of 10+2 or equivalent from a recognized board.
  • Alternative Qualifications Diploma holders in relevant fields are also eligible.
  • Age Limit Candidates must be between 18 to 25 years of age.
  • Entrance Exams Performance in recognized entrance exams may be required.

BBA In Financial and Marketing Management - Entrance Exams

To secure admission in this program, candidates may need to take various entrance exams. These exams assess analytical skills, general knowledge, and subject-specific knowledge essential for business studies.

Entrance Exam Details

Aspect Details
Entrance Exam Common entrance exams include CET, MAT, and others.
Exam Requirement Required for admission into the BBA program.
Subjects Covered Focus on Mathematics, English, and General Awareness.
Mode of Exam Conducted in online or offline formats.
Exemption Criteria Some institutions may offer direct admission based on merit.
Exam Pattern Objective type questions with multiple-choice answers.
Seat Allotment Based on entrance exam scores and merit lists.
Alternate Admission Criteria Consideration of previous academic performance.
Eligibility Criteria Completion of 10+2 or equivalent.

BBA In Financial and Marketing Management - Fee Structure

Understanding the Fee Structure is crucial for your planning. The first-year fees for the BBA in Financial and Marketing Management typically range from ₹30,000 to ₹80,000, depending on the institution. Over the span of the program, the total course fees can vary significantly, often ranging from ₹90,000 to ₹2,40,000. Factors influencing these fees include whether the institution is government or private, its location, and the facilities offered.

Government colleges often have lower fees, generally between ₹30,000 and ₹50,000 per year, while private institutions might charge higher, around ₹50,000 to ₹80,000 annually. Regardless of the type, both aim to provide quality education and relevant training.

BBA In Financial and Marketing Management - Course Syllabus

The syllabus for the BBA in Financial and Marketing Management encompasses a variety of subjects designed to provide a solid foundation in both disciplines.

  • Financial Accounting Learn the principles of financial record-keeping and reporting.
  • Marketing Management Explore strategies for effective marketing in businesses.
  • Business Communication Develop essential communication skills for professional settings.
  • Financial Management Understand investment decisions and financial planning.
  • Market Research Study methods for gathering and analyzing market data.
  • Consumer Behavior Examine factors influencing consumer purchasing decisions.
  • Strategic Management Learn to formulate strategies to achieve business objectives.
  • Business Law Gain insights into legal aspects affecting businesses.

BBA In Financial and Marketing Management - Course Subjects

The BBA program covers core and elective subjects that are essential for a holistic understanding of financial and marketing management.

Core Subjects

Subject Name Description
Financial Accounting Covers the fundamentals of accounting principles and practices.
Marketing Management Focuses on key marketing strategies and their implementation.
Business Ethics Discusses ethical considerations in business decision-making.
Financial Management Involves the management of finances for businesses.
Operations Management Explores the processes involved in producing goods and services.

Elective Subjects

Subject Name Description
Digital Marketing Examines online marketing strategies and tools.
Investment Analysis Focuses on evaluating investment opportunities.
Sales Management Covers techniques for managing and improving sales performance.
Entrepreneurship Encourages innovation and business venture creation.
International Business Explores global business operations and strategies.

Specializations Offered

Subject Name Description
Financial Planning Prepares students for careers in financial advisory.
Brand Management Focuses on strategies for managing brands effectively.
Market Analytics Utilizes data to inform marketing strategies.
Corporate Finance Studies financial activities and strategies of corporations.
E-commerce Examines online business models and strategies.

BBA In Financial and Marketing Management - Job Profiles

Graduates of the BBA in Financial and Marketing Management can explore diverse career paths.

Job Profiles

Job Title Description Average Salary (in INR)
Financial Analyst Analyzes financial data to support business decisions. ₹6,00,000
Marketing Manager Develops and implements marketing strategies to drive sales. ₹8,00,000
Sales Executive Responsible for selling products and maintaining client relationships. ₹4,00,000
Brand Manager Oversees brand strategy and marketing initiatives. ₹7,00,000
Market Research Analyst Conducts research to understand market trends and consumer preferences. ₹5,00,000

Top Recruiters

  • Pragmasys Pragmasys
  • i3 Consulting i3 Consulting
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  • Voylla Retail Voylla Retail
  • The Southern India Mills Association The Southern India Mills Association
  • Daffodil Daffodil
  • IndiaMart InterMesh Ltd. IndiaMart InterMesh Ltd.
  • Axis Bank Axis Bank
  • Intergraph Consulting Pvt.Ltd Intergraph Consulting Pvt.Ltd
  • Centilytics Centilytics
  • Suntech Suntech
  • Pepsico Holdings (I) Pvt. Ltd. Pepsico Holdings (I) Pvt. Ltd.
  • Uninor Uninor
  • JLL India JLL India
  • Shriram Group Shriram Group
  • Global Autotech Global Autotech
  • ICICI Prudential ICICI Prudential
  • JK Cement JK Cement
  • Infosys Infosys
  • Bharat Stars Services Bharat Stars Services

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as on Sep 10, 2025
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